Deloitte US

This opportunity is open only to candidates who can work as Independent Contractors

The Work You’ll Do Under the Deloitte Project Team

Contract Marketing Director, Deloitte Hybrid Operate will plan and execute the necessary marketing and communications activities supporting the successful launch and scale-up of a breakthrough process service offering targeted to the Retail / Grocery segment. The Marketing Director joins a team of other senior professionals (mix of Deloitte and contractors) developing this new offering within an internal start-up environment. Initially, this leader must simultaneously traverse hands-on execution and strategic planning.

Key Responsibilities

Demand Generation Strategy and Execution

• Plan and execute integrated campaigns to generate interest and inbound opportunities
• Create comprehensive content / asset plan mapping to sales pipeline and target outcomes
• Work closely with Deloitte Marketing resources, executing within company standards, tools and procedures
• Develop maintain content / publishing calendar through social channels
• Monitor and report campaign performance metrics

Website Management

• Develop website supporting new Deloitte offering, working within Deloitte guidelines, standards
• Maintain web performance metrics and dashboard.
• Make recommendations to improve SEO performance. 

Sales Resources & Enablement

• Develop assets and collateral enabling impactful client conversations (e.g. solution decks, explainer videos, etc)
• Organize, coordinate internal training for Deloitte client teams

Analyst Relations

• Plan, organize quarterly outreach to major analyst groups (IDC, Gartner, Forrester)

Communications and Influencer Outreach

• Develop stakeholder-based launch plan supporting successful debut of new solution
• Working with Deloitte and external partners, create assets and outreach activities to ensure fast-start and market recognition
• Identify and perform outreach to appropriate trade publications and influencers.

Qualifications

• 15+ years b2b marketing experience with emphasis on large enterprise selling situations
• Experienced and conversant with digital transformation and related technologies (AI, cloud, data/analytics, automation, etc.)
• Bachelor’s degree, MBA preferred
• Knowledge of the Retail industry; prefer knowledge of Grocery industry

About Service Modernization

From time immemorial, humans have been of service to each other in a myriad of ways using their intellect, language, and experience. However, with the invention of machines, machines also began to serve humans. Over time, machines have become extraordinarily sophisticated particularly with the advent of AI. Today, a Service Provider and a Service Recipient could be a human or a machine providing services to each other.

In this context, Service Modernization refers to a comprehensive suite of AI use cases that enable enterprises to serve and service its customers across various touchpoints by:

• Having an acute understanding of each customer’s service profile
• Delivering superior service experiences proactively, preemptively and on-demand with an appreciation of the context, persona, and journey
• Using machine learning algorithms to optimize and automate an enterprise’s service operation
• Employing current and emerging technologies such as connected things, AR/VR, NLP for effective customer engagement.

#LI-Remote

#LI-Contract

#LI-CJ2