California, United States
Illinois, United States
Massachusetts, United States
New Jersey, United States
New York, United States
Washington, United States
Contractor
Remote
We are seeking a dynamic and experienced Industry Marketing Manager to support an enterprise technology client’s Cloud organization. In this role, you will be responsible for developing and executing B2B marketing strategies tailored to specific industry audiences, driving awareness, adoption, and revenue for our client’s cloud products and services. You will act as a bridge between product teams and target industries, translating complex technical solutions into compelling value propositions that resonate with industry-specific challenges and opportunities.
Key Responsibilities
• Support the development and execution of comprehensive industry marketing plans for designated vertical markets (e.g., Public Sector, Financial Services, Healthcare, Retail, Manufacturing), aligning with overall cloud division objectives.
• Conduct in-depth market research to understand industry trends, customer pain points, competitive landscapes, and regulatory requirements impacting cloud adoption within target verticals.
• Create compelling, industry-specific messaging and content, including whitepapers, case studies, solution briefs, presentations, website copy, and sales enablement materials.
• Collaborate closely with product management, sales, and cloud marketing teams to ensure consistent messaging and successful execution of go-to-market strategies for new cloud offerings.
• Plan and execute integrated marketing campaigns (digital, events, webinars, content syndication) designed to generate leads and accelerate pipeline within target industries.
• Partner with sales teams to develop industry-specific sales tools, training, and collateral that enable them to effectively articulate the value of our cloud solutions.
• Monitor and analyze marketing program performance, providing regular reports on KPIs, ROI, and insights for continuous improvement.
• Represent the company at industry events, conferences, and customer engagements as a subject matter expert.
Qualifications
• Bachelor's degree in Marketing, Business, or a related field.
• 4-8 years of experience in B2B marketing, with a strong preference for experience in enterprise technology, cloud computing, or a related SaaS environment.
• Demonstrated experience developing and executing industry-specific marketing strategies and campaigns.
• Excellent written and verbal communication skills, with the ability to translate technical concepts into business value for diverse audiences.
• Proven ability to collaborate cross-functionally with sales, product, and other marketing teams.
• Strong analytical skills with the ability to measure and report on marketing performance.
• Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce) is a plus.
• Self-motivated, proactive, and able to manage multiple projects simultaneously in a fast-paced environment.
The expected pay range for this contract assignment is $40 - $ 50 hour. The exact pay rate will vary based on skills, experience, and location and will be determined by the third-party whose employees provide services to Deloitte.
Candidates interested in applying for this opportunity must be geographically based in the United States and must be legally authorized to work in the United States without the need for employer sponsorship.
We do not accept agency resumes and are not responsible for any fees related to unsolicited resumes.
Deloitte is not the employer for this role.
This work is contracted through a third-party whose employees provide services to Deloitte.
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As used in this posting, “Deloitte” means , a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.
Requisition code: 317988